Everybody’s a Jeweler Now!

Forget the Internet for a moment. And the TV jewelers. Everybody else is a jeweler now, too! I can't remember my father or grandfather feeling threatened by anyone making his or her own jewelry in the basement. In fact, my great-grandfather started his business in this country in 1913 by setting up a bench in my grandfather's bedroom and taking job work. America still is a wonderful place where "If you can dream it, you can do it." But any independent jeweler who doesn't feel the pinch of the non-jewelry venues cutting into our marketplace isn't being honest. About a year ago, our fourth-generation business moved from downtown to a fashionable boutique neighborhood, and it has been a good move for us. Still, while we have made many new customers, I am astounded by what I'd overlooked about the move. There are three serious independent jewelers in our neighborhood, good solid shops with
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