Everlast To Launch Men’s Fine Jewelry Line

Everlast Worldwide Inc., a New York manufacturer, marketer, and licensor of sporting goods and apparel under the Everlast brand name, has entered into a licensing agreement with New York City-based Miles Bernard Inc. for the development of a line of men’s fine jewelry for the U.S. marketplace.

The line will include necklaces, bracelets, rings, cufflinks, and belt buckles. It will be offered in white and yellow gold, platinum, and titanium. Many of the items will feature precious stones including diamonds, rubies, and emeralds. Everlast men’s jewelry will be distributed through department and fine-jewelry store chains nationally.

Everlast Worldwide Inc. has been the preeminent brand in the world of boxing since 1910 and is among the most dominant brands in the overall sporting goods and apparel industries. Through its apparel division, Everlast activewear products are sold in more than 20,000 retail locations throughout the United States and Canada, including department stores, specialty stores, catalog operations, and better mass merchandisers.

At the retail level, Everlast’s licensed products generate over $500 million in revenues. The company’s Web site can be found at www.everlastusa.com.