Enter a World of Pure Imagination at Warren Jewellers

Michael Warren Owner Warren Jewellers Lancaster, Pa. warrenjewellers.com What makes your store competitive with the other jewelers in your area? I think our unique store proposition would be the focus on creating exactly what’s in our customers’ imaginations. The client is the driver. We’re branded as Warren Jewellers, but we’re selling their product. We started with 3-D right around when Stuller introduced it, and Stuller tells us we’re No. 2 in the country for our percentage of 3-D–printed engagement ring orders. Can you describe a time when you or someone in your store went above and beyond for a customer? One of my employees was in traffic, and in front of her was a vehicle that had a magnetic bumper sticker showing the name and logo, which included a ballet slipper, of a local dance studio. She knew the owners of the studio were good clients. So she [calle

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