End of the Road

"The first time I was robbed, there were eight guys," says Joe Carullo, co-owner of KC Designs, New York, and president of the Prime Jewelry Group Show. "One guy pushes me back … they slash your tires so you can't chase them, they smash your [car] window, take your jewelry and run away. It's all over in 30 seconds." Unfortunately, Carullo's first time wasn't the last. KC Designs has been hit on the road "two, three, five times, I can't remember," he says. But of one thing he's certain: "If you're going on the road, it's only a matter of time before you get robbed." So Carullo and 29 other jewelry makers concerned about the safety of fellow traveling salesmen fought back: They started the PJG Show (also known as the "Prime Show"), a traveling jewelry show that visits high-crime areas such as Washington, D.C., and Houston. In secure—and posh, as most events are held at Ritz Carlton

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