Employee Training Is Crucial

Training is the key factor that sets apart major retailers like Sterling and Zales from independent retailers. Large retail jewelry companies prefer to hire people that have retail experience but not retail jewelry experience. They’d rather do their own training and not have to deal with the bad habits of new hires. Training is the single most important aspect of a successful sales presentation. Consider what goes into successful training programs. It’s not just role playing, though that’s important. Education is a major part of the equation. All of your employees should be able to accurately describe the differences in gold content. They should be able to explain why 14k gold is better than 10k but not as precious as 18k. They should understand what causes gold smudging (the chemical process that turns the skin black after extended contact with gold). They should know what makes

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