Employ by the Smile

Jewelers make three common mistakes when hiring salespeople: Hiring candidates with product knowledge or GIA training and assuming they can sell. Hiring experienced candidates and assuming they can sell. Hiring candidates who look and dress nicely and may have some experience. Here's a better option: Hire candidates with a smile and enthusiasm regardless of experience or product knowledge. Here are tips on hiring a salesperson: Look for the candidate's smile and enthusiasm. If she has them, hire her. Listen. Of course you want to talk about your store, but cool your ego. Let the candidate talk and don't interrupt. Check their appearance. Look for clothes appropriate for work in your store, neatly trimmed nails, and intact nail polish. Remember, salespeople se

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