Eliza Page



229 W. 2nd St., Austin, TexasThe fashionable 2nd Street district lends a nice shot of glamour to a city that prides itself on homespun cool. Holding down the center of this thriving pocket of downtown is Eliza Page, Austin’s premier jewelry store for country girls, fashionistas, and everyone in between. Owner Elizabeth Serrato’s personality is equal parts elegance and good humor, as are the unique pieces she offers her customers. From her impressive array of nontraditional engagement rings to designer Mark Joiner’s colorful art-glass belts, Serrato favors eye-catching jewelry with a sense of whimsy. “It’s not about price or bling, but really about good design,” she says, as the afternoon sun floods the chic 1,000-square-foot store. “Austin is not a super-trendy town. We’re more about personal style.” WHAT’S IN A NAME?The store’s name borrows from the owner’s first
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