Eleven Proven Ways to Profit from Valentine’s Day

Valentine’s Day is custom-made for jewelers. Long identified as the day dedicated to romance, it’s a natural marketing opportunity for diamond hearts, anniversary rings, engagement sets, and other multifaceted tokens of love. It’s also one of the few occasions that draw men into jewelry stores. Yet many jewelers ignore it. A new JCK national poll of several hundred jewelers finds that 48% do nothing in the way of advertising, sales, or promotions. Those who do promote the occasion, however, have seen their Valentine’s Day revenues (for the holiday and two weeks preceding it) rise 18%, on average, over the previous year’s figures. “It’s a great springboard to get [people] buying again after Christmas, for engagement rings or even gifts for themselves,” says Joe Pankratz, owner of Avenue Coins & Jewelry in Appleton, Wis. In our poll, we asked jewelers to name their

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out