Her hip Los Angeles–based brand is perfectly positioned for self-purchasers We love big jewelry as much as anyone. But we also don’t go anywhere without a few sparkly stacking bands and delicate diamond earrings. That’s where EF Collection comes in. If it’s a staple, EF makes it. And if you’re stumped for inspiration, just go for what designer Emily Faith Goldstein says every woman should have in her jewelry box: “A classic pair of huggies or gold hoops!” Age: 34 Number of years in the biz: 10 Number of employees you oversee: 11 Family and pets: I got married in October 2019; my husband and I don’t have kids yet, but we have Levi, the sweetest Mini Goldendoodle who has stolen our hearts and quickly become the EF oﬃce mascot. Describe your personal style: I’m classic with an edge.