Editor’s Page

What do the following have in common? A Jules Verne submarine, sprinting steenbok antelope, a fleet of ship-based mines, tires twice the size of a man, and holes in the earth that could swallow 100 Empire State Buildings. The answer is diamonds. All these elements are part of the amazing but little-appreciated story of diamond production. If you share even a small part of this astounding saga with your customers, they’ll come away with a greater attraction to the gem – and a better understanding of why it’s expensive. I learned this first-hand on a recent tour of the De Beers mines in Africa. To say it was an eye-opening experience is like saying Alice was astonished in Wonderland. Take the Jules Verne sub. To search for hidden deposits on the floor of the Atlantic Ocean, De Beers uses a state-of-the-art, German-made probe able to withstand water pressure up to 1,200 ft. and
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