Editor’s Page

At least once a year, someone in the jewelry industry is taken to task by the general media for a wrong they've committed or a wrong they might commit. Deceptive discounting, stone switching, undisclosed enhancements, inflated appraisals, children with severed limbs-all these crimes and horrors have been in the news. A flurry of activity follows each exposé, as the targets of the exposé-along with the industry at large-try to control the damage and prevent the public perception of jewelers from sliding down to the level of used car salesmen. The misdeeds exposed by the media are unacceptable and deserve to be condemned. At the same time, this industry is unique in that it considers a handshake and a spoken word to be a binding contract, even for multimillion-dollar transactions. Those who don't honor their word are thoroughly admonished and find they don't have many more opportunitie

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