Editor’s Letter, December 2015–January 2016: Ring in the New



I was out to dinner with a couple of girlfriends from college recently when the conversation turned to Snapchat, the photo- and video-sharing app seemingly beloved by millennials and profoundly misunderstood by everyone else.  “I don’t get it,” my friend Anna confessed, as she Googled her way to a Quora page full of praise for Snapchat’s “social engagement loop”: “It may look like a toy but underneath the buzz is a beautifully designed app for personally connecting with friends.”  If you’re anything like me, you’ll need a little more convincing. In that case, check out our annual year-in-preview feature, “New & Next: 10 Hot Retail Topics for 2016,” which includes an item on Snapchat. The reason we believe the app belongs on a list of the top 10 things retailers need to know in the new year? That’s easy: It’s the fastest growing social netwo
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out