E-Commerce: Is It for You?

Many business owners who use Web sites to increase their exposure to customers are taking the next step: e-commerce. E-commerce, though daunting, can be worth your time and money. According to a study by JupiterResearch, an Internet research and consulting firm, annual online spending is expected to reach $105 billion by 2007. The weekly eSpending Report produced by Goldman Sachs and Nielsen//NetRatings says e-commerce sites made more than $30.1 billion during the 2005 Christmas selling season. And Amazon.com called last year its best ever—with its biggest sale a pair of $94,000 diamond earrings. If someone browsing on your site finds an item he or she likes, giving that person the option to buy is like having a storefront that never closes. Don’t be concerned about inventory. There are cost-effective programs that let you post a manufacturer’s items on your Web site along wi
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