E-Commerce: Is It for You?

Many business owners who use Web sites to increase their exposure to customers are taking the next step: e-commerce. E-commerce, though daunting, can be worth your time and money. According to a study by JupiterResearch, an Internet research and consulting firm, annual online spending is expected to reach $105 billion by 2007. The weekly eSpending Report produced by Goldman Sachs and Nielsen//NetRatings says e-commerce sites made more than $30.1 billion during the 2005 Christmas selling season. And Amazon.com called last year its best ever—with its biggest sale a pair of $94,000 diamond earrings. If someone browsing on your site finds an item he or she likes, giving that person the option to buy is like having a storefront that never closes. Don’t be concerned about inventory. There are cost-effective programs that let you post a manufacturer’s items on your Web site along wi

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out