DPS/JWT Kick Off ‘Journey’ Diamond Campaign in Vegas

The Diamond Promotion Service expects “Journey” diamond jewelry to be the next big sales opportunity for retailers and manufacturers. Following on the heels of its successful “Past, Present, Future” theme for three-stone diamond jewelry and the “Raise Your Right Hand” message associated with the right-hand ring, officials from DPS and ad agency parent JWT said the “Journey” diamond message of “With Every Step, Love Grows” offers the kind of meaningful story that, when combined with the right designs, could elevate diamond sales to the next level. “We are absolutely convinced that 'Journey’ will be a very important seller for the industry,” said Richard Lennox, JWT’s global business director. Lennox was one of the featured speakers during a breakfast presentation to kick off the campaign at The JCK Show ~ Las Vegas on June 4 titled “'Journey’ with DPS t
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