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WHERE TOP CONSUMERS SHOP FOR JEWELRY Retail jewelers can take encouragement from a new shopping-preferences study commissioned by MasterCard and the National Retail Federation. Upscale consumers say they are much more likely to shop for fine jewelry at a traditional jewelry store than at other types of stores. The survey, conducted by Yankelovich Partners, Norwalk, Conn., asked 1,001 consumers with annual household incomes of $200,000+ where they shop for fine jewelry for themselves and as a gift for someone else. By a wide margin, the majority of consumers surveyed prefer traditional jewelry stores when buying fine jewelry for themselves (66%) and as a gift for others (57%). Department stores were second – 16% preferred them when buying fine jewelry for themselves and 21% when buying for others. Other types of outlets – including TVshopping networks – followed far behind (se
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