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TREASURE TROVES IN TRUNKS Have you ever wished for a way to double your inventory at no cost? A low-risk option for test-marketing a new line? A promotion that attracts customers without a margin-eating sale? Trunk shows might be just the answer. Many jewelry and watch manufacturers and designers are willing - even eager - to come to your store for a day or two to exhibit their complete line. All you must do is decide which customers to target, choose a date, arrange for advertising (some suppliers will help) and provide space and sometimes sales support and refreshments. It can be a win-win-win situation: the supplier gains exposure, the retailer gains a new sales opportunity with little financial investment and customers gain access to a wider choice of merchandise. Many jewelers recognize the potential. In fact, 41% of those JCK polled in March had held at least one trunk show
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