DIC Entices Celebrities

Dressing celebrities in diamonds is an age-old practice in Hollywood. But with the increasing focus on celebrity placement and more competition from jewelry designers and high-end brands, it's not getting any easier. In response, the Diamond Information Center has created a charity-minded promotion and lured celebrities with over-the-top diamond jewelry. DIC's Red Carpet Diamond Collection, unveiled to celebrities early this year, is a first-of-its-kind collection of diamond jewelry created by 14 of the world's leading jewelry retailers and wholesalers—from Graff and Harry Winston to Kwiat and William Goldberg. Celebrities and their stylists were invited to view the collection and select a piece to wear to the Golden Globe Awards, the Grammy Awards, or the Academy Awards. For each piece worn, a $10,000 donation is made to amFAR. Among the celebrities taking advantage of the civic-m
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