Diamond Roundup 2007

We enter the holiday season this month and look for a satisfying end to a roller-coaster year. It’s a good time to assess conditions in the trade. I write at Labor Day, and, with things changing fast, what I say may be old news or just wrong! But I’ll give it a shot. The diamond business will undergo another change this month, with the Diamond Trading Company announcing who will get sights next year. It’s a good bet that there will be far fewer sightholders. That raises some issues for retailers, especially as they are already contending with lower margins on larger stones. To start, it appears that DTC wants to drive its own branding effort for the Forevermark in lieu of the broad image-building advertising campaigns that have long been its core mission. We cannot blame them, as their market share hovers around 40 percent (only half of which they fully control). Setting aside
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