Diamond Reality Check

We are several months into 2007, and I wonder if retailers have learned much from 2006. It was a rocky year for many—except Internet retailers. They seem to have flourished and continue to see double-digit growth. Granted, this is a period in which Internet retailers are picking low-hanging fruit. Many have gone after the core diamond items, which are easiest to describe and readily understood by consumers. But these items have been the critical category for retailers for years, so we shouldn’t be surprised. We can make some high-percentage predictions. Internet sales of diamonds will become even more entrenched and accepted. Suppliers will rely more on those outlets and enter the field themselves in greater numbers. Pricing will remain tight, because profits for online retailers with multimillion-dollar sales will easily warrant short markups. The question is, How have brick-and
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