Diamond Notes

Argyle Considering Rejoining De Beers? Officials at Australia’s Argyle mine recently told JCK they’re willing to discuss rejoining the De Beers cartel – or at least help create a cooperative advertising effort. This is a noteworthy change of heart; mine officials have been critical of De Beers since Argyle left the cartel in 1996. “Argyle doesn’t see a competitive battle with the CSO,” says Argyle sales manager Mike Mitchell. “We should cooperate to restore confidence and increase sales.” But Argyle feels that De Beers needs to do more promotion of its core product: small, off-color rough. “[De Beers] needs to take a wider view to accommodate smaller goods,” says Mitchell. “De Beers’ people talk about a trickle- down effect [from big-stone advertising]. And that’s all well and good. But there’s also the opposite side: Diamonds are addicting, not satiatin
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