Diamond Notes

U.S. Diamond Sales Jumped 9% Last Year U.S. retail sales of diamond jewelry were up 9% in value terms in 1998, according to De Beers. That’s the seventh year in a row sales have risen. When finally tallied, diamond jewelry sales are likely to top $20 billion for the first time ever. “The American market has been a very strong one for us,” says De Beers’ Derek Palmer, who coordinates marketing for the United States. “Most people think this year will continue to be strong, especially with our promotional campaign for the millennium.” De Beers marketing director Stephen Lussier told financial analysts the diamond engagement ring market showed particular strength in 1998. The average purchase price increased 11%, crossing the $2,000 mark for the first time. Things are also going well in solitaires, the products on which De Beers’ advertising is centered. Sales of solitair

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out