Diamond Margins Growing Ever Tighter

It's getting tougher to make a buck on a diamond. That's not news to most jewelers. But a recent poll of JCK Retail Panel members shows just how tough. Things are OK on loose and mounted diamonds that cost jewelers up to $1,000. Jewelers get a median keystone + 25 on these goods. But the markups fall rapidly as prices climb. By the time the cost hits five figures ($10,000), the markup has skidded to a median of 35%, with many jewelers making far less. Indeed, markups on loose stones range as low as 5%. CHART #1 JEWELERS: MAKING LESS ON DIAMOND JEWELRY Markups taken on diamond jewelry in 1991 and 1995 by JCK Retail Panelists Jewelers' cost Retail range 1991 Retail range 1995 Retail median 1991 Retail median 1995 % markup 1991 % markup 1995 $100 $165-$350 $119-$399 $

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