Diamond iPad Makes a Splash

It was featured everywhere from Business Week to CNN. At press time, Google news said there were nearly 1,000 stories about it. Not bad for a product that, its creator admits, doesn't yet exist. Mervis Diamond Importers' Diamond iPad was born when Jonathan Mervis, digital strategist for the five-store Washington, D.C., chain, was trying to brainstorm "something special and really spectacular." "I'd been wanting to get into the celebrity market," he says. "I thought, we are not putting ourselves out there as a place for real extravagance." The company had previously gotten attention with a diamond driedel and diamond cupcake. So, with Apple's new iPad in the news, Mervis loaded up Photoshop, added some diamonds to an iPad prototype, and put it on his store's site. "It literally took me 10 minutes," he says. Copy below the image rea
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