Diamond Grading Reports and Certificates

It used to be that if you knew how to grade a diamond, then you could tell your customer the weight and quality of the diamonds you have in stock. You were relatively confident that your customer would appreciate your professionalism. But not any more. Today's diamond-buying customer has already been shopping on the Internet, gleaning any information about diamond quality they can find. They are coming to your store already knowing about diamond grading reports. And they are going to ask for one; they'll want a third-party confirmation—whether it's a diamond grading report or certificate—from an established laboratory, with information about the quality of the diamond you're trying to sell them. And you'll want a lab report—a diamond cert—too. Here's why. Your customer needs confirmation from a disinterested third party in order to trust you. So why not oblige? Instead of usin
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