Develop a Strategic Approach to Visual Merchandising

POP—powerful optical presence—applies to visual merchandising that compels shoppers to look at a jewelry display or piece of jewelry. Every visual display should make jewelry POP. In general, colorless diamonds and white gold jewelry POP more off a blue fixture than a white one. A display that uses all-white props, fixtures, backgrounds, and decking doesn't have enough contrast to create visual drama. Jewelry merchandisers must make visual statements that impact shoppers and help them recall the merchandise and the store. Trends in merchandising design call for cleaner, less-cluttered displays to allow the merchandise to stand out. For some shoppers, overloaded displays require too much work. Group items according to collection, design, style, color material type, etc. The more cohesive the merchandise is the more compelling and harmonic the display feels

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