DESIGN FOCUS: Selling Design, Service, and Expertise

Joel and Jennifer McFadden’s chic design studio in Red Bank, N.J., reflects the character they always envisioned for their work environment. The atmosphere is relaxed yet filled with visual excitement, especially in the custom jewelry pieces displayed in the cases, on the walls, and on a monitor in the salon window. The path that led to this successful enterprise began in Charleston, S.C., where Joel McFadden helped in his grandfather’s store from the age of 12, first running errands and then practicing bench work. By the time he was 18, he had apprenticed with his grandfather’s business associates—stone setters, fabricators, casters, and other specialty jewelers—and had set his first diamond. His enjoyment of bench work and eagerness to learn more took him to Tennessee as a stone setter and then to Alabama, where he did general bench work and got his first opportunity to d

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