Dean Brinker: The Gentleman From Indiana



Craving a chicken salad? A custom design? You can pick up both at Brinker’s Jewelers.1. Describe your most memorable sale. In 2003, a customer commissioned us to create a cross for Pope John Paul II. It was part of a $20,000 custom order to make three 18k yellow and white gold cross designs for a customer’s daughter celebrating her First Communion, with gifts going to the Pope and our Cardinal presiding over the ceremony. When you’ve made jewelry for the Pope, it’s hard to top that. 2. What’s your store’s unique selling proposition?Eleven years ago we expanded our store to 12,000 square feet. Since then, we’ve had a unique setup with a 6,500-square-foot jewelry store, my wife’s 4,000-square-foot home accessories and gifts store called Brinker’s Etc., and a 1,500-square-foot restaurant called Café 111. The combination of retail spaces and product and service option
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