De Beers Revamps Its Web Site

De Beers has re-designed its Web site with a new emphasis on explaining the "four Cs" to consumers. The move is meant to bring more male visitors to, says Anne Ritchie, senior partner and account director for J. Walter Thompson, De Beers' U.S. advertising firm. "We know fro

Sorry, only available for JCK Pro subscribers!


Already a JCK Pro member? Log in


A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out