De Beers Raises Prices

De Beers recently raised prices on its diamonds, in response to growing demand in the United States and price increases by competitors. As is its custom, the company did not provide specifics about the increase except to note that the biggest boost was 5%. Most market observers expected the biggest jump to be in larger, better-quality diamonds, which have been in short supply but high demand. Dominic Brand, De Beers' marketing director for North America and Europe, said the timing of the move, on the eve of The JCK Show ~ Las Vegas, was so it could be absorbed in the market. "The worst thing you can do is give an increase after the major shows," he said. "There was a conscious effort to put this out at the best possible time."
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out