De Beers Opens Fifth U.S. Store

De Beers Diamond Jewelers has opened its fifth store in the United States, at Tysons Galleria in the Washington, D.C., area. The store covers 2,082 square feet and features open spaces, ebony walls, etched glass paneling, and a VIP room for private presentations.

It follows De Beers’ 2005 store openings in New York and Beverly Hills, Calif., and 2007 openings in Las Vegas and Houston.

The store will feature new collections by De Beers creative director Raphaele Canot including his Ice on Fire, Secrets of the Rose, Talisman, and Radiance pieces.