De Beers Chain to Nearly Double This Year

De Beers’ retail chain will almost double its stores this year, from nine to 17, and it’s eyeing additional locations in the United States, company chairman Guy Leymarie told JCK in an exclusive interview. Among the new 2006 locations: two in the Middle East (Dubai, United Arab Emirates, and Kuwait); four in Japan; one in Taipei, Taiwan; and one in London. Additional U.S. locations are being considered, but Leymarie couldn’t be more specific. Currently the chain has stores in New York and London. Both opened last year. The De Beers stores have had a mixed track record, as even managing director Gary Ralfe admitted in a recent phone conference following release of De Beers’ financial results. “[The results have] been so far disappointing,” he said. “It has not recorded the kind of instant results that we like to see. It clearly takes more than the name of De Beers for th
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