D’Damas Joint Venture Launched

Damas Jewellery L.L.C., Dubai, has entered into an alliance with Gemplus Jewellery, India, Ltd. to form a company that will manufacture and market the D’damas range of branded jewelry in India and abroad. D’damas jewelry will be retailed through independent retail jewelers across the country, and the partnership will be supported by various marketing and promotional drives such as consumer events, retail promotions, and visual merchandising contests. For information, call (98-22) 56935141.