David Gardner’s Jewelers Shows Its Texas A&M Spirit



The store supports the university, and in turn, students support the storeAt Texas A&M University, it’s almost tradition that students who have been seriously dating get engaged during senior year. And though College Station, Texas, the school’s hometown, boasts about a dozen jewelry stores, sweethearts shopping for rings are likely to start their journey at David Gardner’s Jewelers. The store, opened by husband and wife David and Julia Gardner in 1983, has made the college’s revolving door of roughly 55,000 students its primary demographic—through clever marketing initiatives, the creation of a student advisory council, and well-placed sponsorships. (David Gardner’s is the official Aggie athletic department jeweler. A&M students are called Aggies, originating from the agriculture school.) “It was a very organic decision to reach out to the college about five years
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