Dateline: Basel

The summerlike April weather in Basel, Switzerland, was a fitting backdrop for the hot business and sunny optimism of 2,100 watch and jewelry exhibitors at BaselWorld 2007, who enjoyed record-breaking attendance (topping 100,000), continuing strong demand for luxury products, and heavy international media coverage. “This was the best BaselWorld ever,” said an obviously pleased Sylvie Ritter, director of the trade fair in the medieval city on the Rhine. “Optimism permeated the halls from day one. People were in exceedingly high spirits, [and] animated discussions were under way at stands in all the halls.” This year's fair had 2,109 exhibitors from 45 countries, housed in stands in six football-field-size buildings. A record 101,700 visitors from over 100 countries attended this 35th BaselWorld, an 8 percent gain over 2006 figures. To accommodate continuing growth and a long

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