You have to keep up contact to keep your customers Did you know attracting new prospects to your store is more than six times as expensive as catering to existing ones? Or that more than 66 percent of customers opt out of shopping at a store because they feel “neglected”??If you make keeping contact with your customers a key part of your business marketing plan using database marketing, you can reverse that dropout trend. Database marketing involves sending direct mails or emails to your existing customers or prospects that have expressed interest in your jewelry.Ask a group of jewelry retailers how many of them maintain such a database, and they will respond with a pretty good showing. Then ask how many send information to their database listings, and replies start to dwindle. If you ask how many make contact at least four times per year to sections of the database, those replies wi