Cyma The Next Generation

Cyma, one of Switzerland's last family-owned and -operated watchmakers, is under new management—its next generation. They took over last year at its Le Locle headquarters and at its U.S. operation, and their plans are reinvigorating the 145-year-old company. Françoise Schürch-Guilgot is president of Cyma S.A., where she has worked for many years, succeeding her father Claude Guilgot, who bought the company in the 1970s. Florian Niculescu is president of Cyma USA (The Glenn Corp.), succeeding Hugh Glenn, who retired in 2006. Niculescu, formerly with the Vendôme Group (now Richemont) where he worked with the Baume & Mercier luxury watch brand, joined Cyma in 2002, overseeing production and the Middle East market. In 2006's second half, Schürch-Guilgot, Niculescu, and Cyma's team developed new strategies for the brand for the next three to five years. Plans, she tells JCK, cal
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