Cultured Pearl Association Gets New Nucleus

The newly elected president of the Cultured Pearl Association of America (CPAA), Armand Asher of Albert Asher South Sea Pearl in New York, says his first order of business is to help the organization become more visible. "First and foremost, we need to make the CPAA more recognizable," says Asher. "We've been in existence for 45 years, and yet not all consumers and retailers know about us. Second order of business is to do what we're supposed to do, and that is to promote cultured pearls, which includes education for the consumer and the retailer."Pearls currently represent too small a percentage of retail stores' inventory," notes Asher. "Obviously, our aim is to increase that number significantly."To help the organization reach its goals, its new officers drafted a vision statement: "The CPAA is a trade organization that is comprised of businesses and individuals whose goals are to max
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