Create a Unique Selling Proposition in 6 Easy Steps

If you want to win the battle for the spending dollar, you have to offer something tangible to your customers. Saying you’ll give them good service won’t cut it. This six-step plan will help set you apart from the competition and boost sales. 1. Determine your enemies (er, competitors). You probably have their names in your head, but have you written them down and scrutinized the list? Are they really competition or just people in the same industry aiming at a different part of the market? If you’re selling Ferraris and your “competitor” sells Fiats, then you probably aren’t competition at all. All you need to do is narrow your niche.2. Find out what the competition has to offer. It always amazes me how many businesses claim they are bigger, better, and brighter than their opposition, but when you ask them specifically what the opposition offers, they can't tel

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out