Create a Unique Selling Proposition in 6 Easy Steps



If you want to win the battle for the spending dollar, you have to offer something tangible to your customers. Saying you’ll give them good service won’t cut it. This six-step plan will help set you apart from the competition and boost sales. 1. Determine your enemies (er, competitors). You probably have their names in your head, but have you written them down and scrutinized the list? Are they really competition or just people in the same industry aiming at a different part of the market? If you’re selling Ferraris and your “competitor” sells Fiats, then you probably aren
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