Courtesy, Success, and the Traveling Salesperson

It’s July, and the serious work for buyers and sellers has begun. The major retail selling season looms just ahead. The hard work of evaluating thousands of exhibitors’ products from the trade show circuit is well under way. One key to success for retail jewelers comes from relationships they’ve established with the men and women who represent the firms that supply them with goods. Despite the unfortunate and inaccurate portrayal of a salesman in Arthur Miller’s play Death of a Salesman, today’s jewelry salesperson rides on a lot more than a smile and shined shoes. These traveling ambassadors of good will, new products, innovative ideas, and valuable information often go unrecognized in an era when branding, dirty diamonds, and Internet selling grab the headlines. Despite advances in information technology, the jewelry manufacturing world lags behind in providing sales reps w

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out