Editorial Integrity Any publication that gains a position of leadership does so primarily because of its editorial integrity. Trade publications face a unique challenge in this regard, since a portion of their revenue comes from advertising. In cases in which the circulation is “controlled”—that is, free to qualified readers—all the revenue comes from advertisers. With subscription magazines like JCK, readers pay to receive the publication. Either way, success hinges on serving the needs of the reader. Inevitably, there will be times when commercial pressures may come into conflict with that primary mission. Over the years, JCK has achieved its deserved quality reputation because it serves the needs and interests of its readers. As a result, JCK has maintained lasting credibility within the jewelry industry. That commitment to credibility, and the loyal readership that it

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