Corum Gives $250,000 for Sept. 11 Families

Corum USA has donated $250,000 to the Twin Towers Fund in New York City. The fund supports families of firefighters, police officers, and emergency workers who died or were seriously injured in the Sept. 11, 2001, terrorist attacks on the World Trade Center.Corum USA president Stacie Orloff made the presentation in New York on Nov. 15 to former New York mayor Rudy Giuliani, who established the fund.

The money came from sales of Corum’s limited-edition American Bubble watch. Shortly after Sept. 11, Corum owner Severin Wunderman decided to help the families of the victims of the tragedy and produce a limited series of 500 numbered units of his popular Bubble watch, but with an American flag on the dial and a special patriotic caseback. From the sale of each watch, Wunderman committed $500 to a charity, which was chosen later.

“Our distribution network of high-end retailers made this donation possible by really working with us and supporting the excellent sell-through of this watch,” says Orloff. “The Twin Towers Fund is exactly in keeping with our criteria,” she notes. “Its operating expenses are covered separately, ensuring that 100% of donations go to the families.”

Orloff also presented Giuliani with an American Bubble watch, with the limited-edition series No. 8 on the back. As he put it on, Giuliani said the “eight” has special meaning for him, because that was the number worn by his baseball hero, Yogi Berra of the New York Yankees.