Continental Diamond’s Dynamic Duo

Jimmy and Helain Pesis appreciate their customers—and they aren't afraid to show itIn 1981, Jimmy and Helain Pesis opened Conti­nental Diamond with some herringbone gold chains, a few loose gems, and a then-pioneering approach to consumer education. Today, Jimmy has built up one of the largest diamond inventories in the Twin Cities area. Helain—who does all the jewelry and watch buying—exposes their customers to a wide range of trendy designers and cutting-edge timepieces. Continental also boasts a top-notch custom department and in-store photo and graphic-arts studio. Yet it’s with their inspired customer-appreciation programs—a $500 diamond gets you a baseball signed by an MVP first baseman—that these Minnesotans truly hit it out of the park.   What kind of customer service separates you from the competition? Helain: We offer an online personal shopper ­service

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