Contests

MYSTERY CELEBRITY CONTEST BEGINS The Diamond Information Center, the publicity arm of De Beers, will officially kick off its third annual Mystery Celebrity contest Sept. 14 on the television show “Entertainment Tonight.” The program will feature a segment showing the star wearing a diamond solitaire necklace; the public will be invited to guess who she is. Print advertisements for the contest, showing a partial image of the celebrity and offering clues to her identity, will run in the Sept. 14 issue of People and in the October issues of InStyle and Redbook. Beginning in September, all print ads for the diamond solitaire necklace will use the image of the new mystery celebrity. Advertising and marketing support for the necklace will continue after the contest. A program run by the Diamond Promotion Service in conjunction with Jewelers of America enables fine jewelry retailers t
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