Consumers Keep Jewelers in Their Hearts on Valentine’s Day

Consumers showed jewelers a little love this Valentine’s Day, with most retailers surveyed by JCK saying that Feb. 14 sales came in strong and sweet.  “It was the best Valentine’s Day we ever had,” said Allan Torrington, co-owner of Knowles Jewelry, Minot, N.D. “Sales were up 57 percent over last year. Guys in North Dakota have been cheap at times, but they were very generous this year.”At Joint Venture Jewelry in Raleigh, N.C., Jen Hankin, director of communications, said the store did surprisingly good business over the holiday. “In the past, we’ve found Valentine’s Day to be a low-dollar holiday,” she said. “But clients seemed to be in a good mood shopping with us, with many splurging more than they did for Christmas.”Among the items cited as top sellers: Pandora and other brands of beads and charms; diamond staples like studs and pendants; silver; an

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