Connecting the Dots

fdallahan@reedbusiness.com A characteristic of the jewelry industry at its best—and one that has always appealed to me—is trust. Trust is a fundamental part of any relationship. And in a business where the value of the products is high and the technical competence of the consumer is virtually nil, trust plays a crucial role in an individual business's success. This industry is one that makes a special effort to provide retailers and consumers with confidence-building programs and processes to earn that trust. Associations such as the Jewelers Vigilance Committee underscore the industry's commitment to the principles of fairness and honesty. Similarly, the Gemological Institute of America, the American Gem Society, Jewelers of America, and other organizations foster knowledgeable, professional business conduct in the sale of jewelry. As an industry, we strive to do the rig
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