Community Service

Supporting others online is a free and easy way to grow your businessTake one look at how the digital revolution has impacted the marketing of industries like fashion and technology, and it’s clear that jewelry lags behind. Sure, we’re all adapting to phenomena such as social media faster than ever before, but it just doesn’t seem like the jewelry industry is experiencing the same explosion of online conversation as other sectors.One big reason is budget. As a whole, we tend to spend less on marketing than our counterparts in fashion and technology. However, the Web is the great equalizer—helping the little guy get the word out. This leads me to believe there’s a deeper problem: a lack of an ecosystem.What, exactly, do I mean by ecosystem? Essentially, it constitutes anyone who is willing to spread the word about your products or services on the Web. For the purposes of this ar

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