Community Service



Supporting others online is a free and easy way to grow your businessTake one look at how the digital revolution has impacted the marketing of industries like fashion and technology, and it’s clear that jewelry lags behind. Sure, we’re all adapting to phenomena such as social media faster than ever before, but it just doesn’t seem like the jewelry industry is experiencing the same explosion of online conversation as other sectors.One big reason is budget. As a whole, we tend to spend less on marketing than our counterparts in fashion and technology. However, the Web is the great equalizer—helping the little guy get the word out. This leads me to believe there’s a deeper problem: a lack of an ecosystem.What, exactly, do I mean by ecosystem? Essentially, it constitutes anyone who is willing to spread the word about your products or services on the Web. For the purposes of this ar
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out