Colored Stones: Lemony Yellow Stakes Claim to the Season’s Most Fashionable Hue & More

Sunny-Side UpFancy colored sapphires are popular across the board, but if you had to cast a vote for the season’s most popular hue, it would be lemony yellow, with purple and green not far behind—though even white sapphires are enjoying steady demand as a substitute for diamonds.“Consumers want colorful standout jewelry that could transform ordinary attire into something extraordinary,” says Michael Hezar, CEO of Los Angeles–based Michael John Jewelry.Daniel Gibbings of Daniel Gibbings ­Jewelry in Montecito, Calif., agrees that sapphires are a perennial client favorite. “For centuries, sapphire was known as the gem of the soul, symbolizing trust and honesty and that brings a story and romance to each design,” Gibbings says.Meanwhile, Nayana Hettiarachchi, manager at ­Renelle Pvt. Ltd. in Colombo, Sri Lanka, which specializes in designs for the U.S. market, says demand for

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out