Colored Stones: GemWorld’s New World of Color & More

SHELF IMPROVEMENTTalking to HueIn February, Gemworld International, ­publisher of the pricing-oriented GemGuide, introduced its World of Color communication system to buyers at the Tucson, Ariz., gem shows. Two years in the making, the $495 system consists of a master comparison book brimming with more than 1,600 colors based on the Munsell color system ­developed by artist Albert Munsell in the early 1900s, a companion price guide, and a colorless crown to aid in matching colors to gems.Gemworld International president Richard Drucker says World of Color will succeed where past systems have failed because it’s intuitive, portable, and correlates World of Color selections with GemGuide’s 1–10 pricing scale. Plus, he says, the book places a premium on consistency.Order World of Color under the Services tab at“This was done on a $20 million printer and when they run

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out