Color Evolution: The Spectrum Awards at 25

Few factors in the environment influence people's emotions more than color. Temperature and humidity affect comfort, and smell is a powerful memory trigger, but only color has the power to energize, soothe, cheer, or subdue a mood. Ironically, however, diamond jewelry—without color—is far more frequently marketed on the basis of emotion than color gemstone jewelry. Since 1981, the American Gem Trade Association has encouraged both jewelers and consumers to add more color to their jewelry boxes. Although diamond jewelry still accounts for 40 to 50 percent of U.S. jewelry sales, color has gained ground, especially in the designer sector. In many ways, AGTA's Spectrum Awards design competition reflects the growth and development of designer jewelry in the United States. While neither is responsible for the other, the timing of both coincides with rising awareness of design and quali
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