Colibri’s Brand-New Strategy

Late one night in April 1997, the phone in Frederick Levinger's hotel room in Basel, Switzerland, rang. After a full day at the Basel fair, followed by a typically large dinner with clients, the president and CEO of the Colibri Group had one thing on his mind—sleep. But when he picked up the phone, he woke up again. Ted Bonsignore, the CEO of Krementz & Co., was calling to say the company was going up for sale. He thought the Colibri Group might be a potential buyer and wanted to know if Levinger was interested. "Hell yes, I'm interested," said Levinger. Meetings with Bonsignore and Krementz & Co. owner Richard Krementz followed, and by Labor Day 1997, the deal was complete. The Krementz name and its Shiman brand of religious jewelry officially became part of the Colibri stable of brands, which also included Colibri, Van Dell, Dolan & Bullock, and Linden clocks. While C

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